3/22/2023 0 Comments Grunt styleDaniel also shared about the value that comes in building a business without investment capital it forces you to make decisions based on cash flow and ensure the business is profitable as you scale.ĭaniel brought us some tremendous entrepreneurial value. He shares practical and actionable wisdom about how he got from Point A to Point B in the process. Daniel served in the United States Army for 8 years and left after a tour as a Drill Instructor.ĭaniel started Grunt Style with a mere $1,200 and grew the company to one that is exceeding $200 million in revenue today. For the month of November, we have been focusing on Founders who are Veterans. Grunt Style is a brand for Patriots a brand that has reached incredible heights at unbelievable speeds. De Preter on behalf of Grunt Style, none of TWD’s claims or defenses survived.This week’s featured founder is Daniel Alarik, Founder of Grunt Style. As a result of the Court’s ruling on the summary judgment motion brought by Mr. The Court further dismissed all of TWD’s affirmative defenses. The Court confirmed Grunt Style’s prior and superior rights in “THIS WE’LL DEFEND.” It ordered that TWD’s registration be canceled and it dismissed with prejudice all of TWD’s claims against Grunt Style. Kocoras ruled in Grunt Style’s favor on every issue. De Preter successfully established Grunt Style’s prior and superior use of the Mark as Grunt Style had first featured it on its popular military-themed clothing and accessories, its website, employee business cards and elsewhere. Through a summary judgment proceeding, Mr. De Preter pursued claims for declaratory judgment for non-infringement and invalidity of the Plaintiff’s registration, as well as for violations of the Lanham Act, common law trademark infringement and common law unfair competition. Litigation ensued in 2018, with TWD alleging that Grunt Style’s use of “THIS WE’LL DEFEND” infringed on its federally registered trademark. Grunt Style refused, opting instead to vigorously defend its trademark and the associated good will that Grunt Style had been building for years before TWD existed. The dispute arose when TWD sent a cease and desist letter to Grunt Style accusing it of selling counterfeit goods and demanding it stop using the “THIS WE’LL DEFEND” mark. The case involved a dispute over the use of “THIS WE’LL DEFEND” by Grunt Style and by TWD, LLC, a later formed company that began using the mark in 2014 but who was able to secure a federal registration in the mark ahead of Grunt Style. It was founded by Army Drill Sergeant Daniel Alarik in 2009 and began utilizing the trademark “THIS WE’LL DEFEND” on and in conjunction with its patriotic clothing shortly thereafter. military, its service members, veterans and their families as well as all patriots. Grunt Style is a preeminent patriotic apparel company that is dedicated to supporting and promoting the U.S. Aronberg Goldgehn attorney Matthew “Chip” De Preter recently obtained summary judgment on behalf of client Grunt Style LLC, before the United States District Court for the Northern District of Illinois in a case involving trademark priority and accusations of infringement.
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